Blog
What's happening at Strama.
Stay informed with product updates, company news, and insights on how to sell smarter at your company.
The Strama MCP Server: Run Your Outbound Motion From Claude
Strama's MCP server connects your workspace to Claude. The full documentation now lives in the help center.
How to Connect Strama to HubSpot
A complete setup guide for the Strama HubSpot integration: connecting your portal, configuring sync behavior, mapping owners and fields, turning Call steps into HubSpot tasks for dialers like Nooks, verifying data is flowing, and troubleshooting the issues teams hit most often.
AI for Sales Prospecting: How Signal-Based Monitoring Helps Teams Find and Create Demand
Most intent data makes you late to the deal. Signal-based prospecting flips the model by combining proactive demand creation with real-time signal monitoring. Learn how Strama’s Watchtower turns live buying signals into continuous, personalized outreach.
AI Email Generators Have the Same Blind Spot
Most AI email generators promise personalization at scale, but they all hit the same wall: a single model trying to juggle research, value mapping, and messaging inevitably drifts. Effective outreach comes from scaffolding each micro-task, not stuffing everything into one custom GPT.
AI for Sales Prospecting: Why ChatGPT & 30 Tabs Fail
Stop drowning in browser tabs. Learn the limits of using ChatGPT for sales prospecting and discover what effective AI for sales prospecting really looks like.