How Strama's Multi-Channel Sequences Connect LinkedIn & Email

In today's B2B sales environment, a hard truth has emerged: 80% of sales require 5+ touchpoints across multiple channels before conversion, with prospects now engaging across an average of 3 different platforms during their buying journey. Yet most sales teams still operate in channel silos, manually coordinating email outreach separate from LinkedIn engagement, creating disjointed experiences for prospects and administrative headaches for sellers.

This disconnect isn't just inefficient—it's costing you deals.

The Hidden Cost of Channel Fragmentation

Consider this scenario: Your SDR sends a thoughtful, researched email to a prospect on Monday. By Wednesday, with no response, they decide to connect on LinkedIn. But without visibility into how these channels work together, they're starting two separate conversations rather than continuing one meaningful dialogue.

This fragmentation creates several critical problems:

• Context loss between touchpoints: Each channel becomes its isolated conversation
• Inconsistent messaging: The story you tell via email differs from LinkedIn
• Timing conflicts: Uncoordinated outreach can overwhelm prospects
• Personalization erosion: Insights discovered in one channel don't transfer to others

Most importantly, it transforms what should be a coherent sales conversation into disjointed interactions that feel automated and impersonal—precisely what today's buyers are trained to ignore.

As one of our customers, a sales development leader at a mid-size SaaS company, recently told us: "Before implementing a coordinated approach, our SDRs were essentially running separate campaigns on different platforms. Our prospects could receive completely different messaging on LinkedIn versus email, creating a fragmented experience that screamed 'automated outreach.'"

Introducing Multi-Channel Sequences: A Unified Approach

Today, we're excited to announce the launch of Strama's Multi-Channel Sequences, which allow sales teams to create unified prospecting journeys that span email and LinkedIn within a single coordinated workflow.

This isn't just about adding another channel—it's about fundamentally changing how outreach works.

Our approach isn't built on simply connecting separate systems. Instead, we've designed a holistic experience that treats each prospect interaction as part of a continuous conversation, regardless of where it happens. This means:

• Unified sequence creation: Design your entire prospect journey across channels in one place
• Visual timeline planning: See and adjust your complete multi-channel sequence with our intuitive timeline view
• Consistent personalization: Maintain prospect-specific messaging across every touchpoint
• Channel-appropriate formatting: Automatically adapt your message style to each platform

Beyond Integration: True Conversation Flow

What truly sets our multi-channel approach apart is how it maintains the natural flow of a conversation across different platforms. When a prospect receives your LinkedIn message after your email, it doesn't feel like a separate outreach attempt—it feels like a natural continuation of the same conversation.

This is possible because our AI engine doesn't just insert basic personalization variables. It creates a comprehensive understanding of each prospect and maintains that context throughout the entire sequence:

• Persona-specific messaging: Communications tailored to your prospect's role, industry, and challenges
• Contextual references: Later touchpoints can reference earlier ones, regardless of channel
• Adaptive engagement: Sequences can evolve based on how prospects interact with previous messages
• Consistent voice: Your brand voice and communication style remain consistent across platforms

Example: Seeing Multi-Channel in Action

Let's look at how this works in practice for different sales roles:

For SDRs and BDRs: The platform streamlines prospecting by eliminating the need to coordinate outreach across systems manually. With sequence lengths of 4, 6, or 10 weeks, you can define precisely how many touchpoints of each type to include, allowing for strategic planning of your prospect journey.

For Sales Managers and Enablement Teams: The new timeline view provides unprecedented visibility into outreach patterns, making it easy to coach teams on multi-channel strategy. Each touchpoint is marked with distinct icons (email or LinkedIn), giving you complete visibility into your team's outreach approach.

For Account Executives working high-value accounts: The deep personalization extends beyond just opening lines. For example, in our demo targeting a talent acquisition professional, the message references their specific experience with "go-to-market and now DNA recruiting" before asking about "talent discovery challenges"—creating the kind of relevant, thoughtful outreach needed for executive engagement.

This sophisticated level of personalization continues seamlessly across both email and LinkedIn messages, creating a cohesive conversation rather than disconnected outreach attempts.

Real Impact for Sales Teams

For sales organizations, this capability transforms prospecting in several crucial ways:

1. Time efficiency: No more switching between platforms to manage separate sequences—users report saving 5-7 hours per week
2. Strategic coordination: Plan and visualize your entire prospect journey in one place
3. Message consistency: Maintain a coherent narrative across all touchpoints
4. Channel optimization: Leverage the strengths of each platform while maintaining coordination
5. Prospect experience: Create a more natural, conversational experience for potential buyers

Early adopters have seen significant performance improvements, with multi-channel sequences generating 37% higher response rates compared to single-channel approaches. When prospects experience a coordinated, thoughtful approach across platforms, they're much more likely to engage.

"The difference was immediate," notes Chris, a sales development manager at one of our beta customers. "Not only did our response rates improve, but the quality of those responses changed too. Prospects were responding with more detailed information and showed greater interest in actual conversations rather than just acknowledgments."

Looking Forward: The Future of Multi-Channel Engagement

This launch represents just the beginning of our vision for truly unified sales outreach. In the coming months, we'll be expanding these capabilities to include:

• Additional channels beyond email and LinkedIn
• Enhanced response tracking across platforms
• AI-powered channel optimization based on prospect engagement patterns
• Deeper personalization capabilities tailored to specific industries and roles
• Mobile application support for on-the-go sequence management and approval

Our goal remains consistent: eliminate the busywork of sales outreach so you can focus on building meaningful relationships. By breaking down channel silos, we're helping sales teams create more natural, effective prospect experiences without the administrative overhead.

Experience It Yourself

The multi-channel capabilities are now available to all Strama users. If you're already using our platform, simply log in to access these new features.

If you're new to Strama, we'd love to show you how our approach to multi-channel outreach can transform your prospecting process. Contact us at kevin@strama.ai to schedule a demonstration or learn more.

We're constantly refining our platform based on user feedback, so we'd love to hear your thoughts on these new capabilities and how they impact your outreach effectiveness.