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    What's happening at Strama.

    Stay informed with product updates, company news, and insights on how to sell smarter at your company.

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    Complex AI Workflow
    Thursday, August 7, 2025
    Exploring why simple, purpose-built tools often outperform complex AI workflows in sales automation.
    Kevin Tamura
    Wednesday, July 9, 2025
    TCS Basys used Strama’s AI-powered personalization to crack the automotive-service market in 30 days—booking exec meetings at two top chains, creating a $16 M pipeline, and beating new-logo quota by 150 %.
    Eric
    Monday, June 9, 2025
    After a $10,000 traditional agency investment yielded just one meeting in four months, Speck Design used Strama AI to boost their monthly meetings by 50% in their first month with minimal sales effort.
    Eric
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    Friday, October 24, 2025
    Kevin Tamura

    How to Set Up AI-Powered Prospecting Campaigns in Strama

    Learn to set up powerful, AI-driven prospecting campaigns using the Strama AI wizard to build a strategic foundation. This tutorial covers defining your target audience, generating qualifiers, selecting research templates, and choosing communication channels for effective outreach.

    Friday, October 24, 2025
    Kevin Tamura

    How to Filter and Sort Leads in Strama AI Campaigns

    Learn how to efficiently manage your campaigns in Strama AI with powerful filtering and sorting tools that function like a spreadsheet. This tutorial shows you how to organize leads by criteria like missing data, qualification score, or sequence stage to streamline your workflow.

    Friday, October 24, 2025
    Kevin Tamura

    Advanced Prospect Research and Qualification in Strama AI

    Explore how Strama's advanced research engine builds comprehensive intelligence profiles on prospects, transforming raw data from diverse sources into personalized messaging. This article details the multi-layered research process, from initial qualification to deep-dive value mapping, using real-world examples.

    Friday, October 24, 2025
    Kevin Tamura

    How to Find and Add Qualified Leads Using Strama AI's Ideal Profile Search

    Eliminate manual prospecting with Strama AI's Ideal Profile Search, which uses your existing campaign qualifiers to find perfectly matched leads. This tutorial provides a step-by-step guide for finding and adding new prospects for both individual and account-based campaigns.

    Friday, October 24, 2025
    Kevin Tamura

    How to Use Qualifiers in Strama AI to Validate Your Leads

    This tutorial explains how to use qualifiers in Strama AI to validate that your leads meet your ideal customer profile and prioritize outreach. Understand the qualification scoring system and learn how to add and customize qualifiers to fill your campaigns with high-quality prospects.