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    What's happening at Strama.

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    Ten glowing touchpoint nodes on a dark timeline, sized by how likely each touch is to earn a reply, peaking at touches three and four
    Wednesday, July 22, 2026
    What LinkedIn and a longer cadence actually do to reply rates
    A study of 11K+ matured Strama sequences answers two questions we hear constantly: is LinkedIn worth adding, and how many emails are really enough?
    Eric
    Thursday, May 28, 2026
    From 5% to 45%: How Switchboard Hiring rebuilt outbound
    Switchboard Hiring used to send ten manual outreaches a week and get a 5% response rate. After rebuilding outbound with Strama, they're sending 50+ a week, hitting 45% response rates, and placing candidates 40% faster, without adding headcount.
    Eric
    Complex AI Workflow
    Thursday, August 7, 2025
    The Complex AI Workflow Trap: Why Simple, Purpose-Built Tools Outperform Multi-Tool Automation
    Exploring why simple, purpose-built tools often outperform complex AI workflows in sales automation.
    Kevin Tamura
    RSS Feed
    Wednesday, August 19, 2026
    Eric

    How to Connect Strama to Salesforce

    A complete setup guide for the Strama Salesforce integration: installing the package, connecting your org, configuring sync behavior, mapping owners and fields, verifying data is flowing, and troubleshooting the issues teams hit most often.

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    Tuesday, August 4, 2026
    Eric

    The Strama MCP Server: Run Your Outbound Motion From Claude

    How to connect Strama to Claude with our MCP server: setup, example prompts, the full tool reference, and how the connector handles your data.

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    Tuesday, August 4, 2026
    Eric

    How to Connect Strama to HubSpot

    A complete setup guide for the Strama HubSpot integration: connecting your portal, configuring sync behavior, mapping owners and fields, turning Call steps into HubSpot tasks for dialers like Nooks, verifying data is flowing, and troubleshooting the issues teams hit most often.

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    Tuesday, April 7, 2026
    Kevin Tamura

    AI for Sales Prospecting: How Signal-Based Monitoring Helps Teams Find and Create Demand

    Most intent data makes you late to the deal. Signal-based prospecting flips the model by combining proactive demand creation with real-time signal monitoring. Learn how Strama’s Watchtower turns live buying signals into continuous, personalized outreach.

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    Tuesday, February 10, 2026
    Kevin Tamura

    AI Email Generators Have the Same Blind Spot

    Most AI email generators promise personalization at scale, but they all hit the same wall: a single model trying to juggle research, value mapping, and messaging inevitably drifts. Effective outreach comes from scaffolding each micro-task, not stuffing everything into one custom GPT.

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