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    What's happening at Strama.

    Stay informed with product updates, company news, and insights on how to sell smarter at your company.

    Featured

    Ten glowing touchpoint nodes on a dark timeline, sized by how likely each touch is to earn a reply, peaking at touches three and four
    Wednesday, July 22, 2026
    A study of 11K+ matured Strama sequences answers two questions we hear constantly: is LinkedIn worth adding, and how many emails are really enough?
    Eric
    Thursday, May 28, 2026
    Switchboard Hiring used to send ten manual outreaches a week and get a 5% response rate. After rebuilding outbound with Strama, they're sending 50+ a week, hitting 45% response rates, and placing candidates 40% faster, without adding headcount.
    Eric
    Complex AI Workflow
    Thursday, August 7, 2025
    Exploring why simple, purpose-built tools often outperform complex AI workflows in sales automation.
    Kevin Tamura
    RSS Feed
    Friday, October 2, 2026
    Strama Team

    How to Automate Lead Sourcing and Qualification for a More Productive SDR Team

    What if your SDR team does not have a productivity problem at all, but a prioritization problem created by too much manual prospecting?

    Thursday, October 1, 2026
    Strama Team

    AI-Driven Sales Outreach vs. Traditional Engagement Tools: What Changes for SDR Teams

    What would change if your SDR team spent less time operating outreach software and more time acting on the right opportunities at the right moment?

    Friday, September 25, 2026
    Eric

    Sharper Research, Better Tracking: What's New in Scorecards and Tags

    Scorecards can now read your CRM notes and activity and research each account at the depth it deserves. And tags let you label contacts and companies, auto-tag by campaign, and report on it all in your CRM.

    Wednesday, August 19, 2026
    Eric

    How to Connect Strama to Salesforce

    A complete setup guide for the Strama Salesforce integration: installing the package, connecting your org, configuring sync behavior, mapping owners and fields, verifying data is flowing, and troubleshooting the issues teams hit most often.

    Tuesday, August 4, 2026
    Eric

    The Strama MCP Server: Run Your Outbound Motion From Claude

    Strama's MCP server connects your workspace to Claude. The full documentation now lives in the help center.