TCS Basys — Opens a $16M Automotive Pipeline in 30 Days with AI-Powered Personalization

Key Results at a Glance

• $16M qualified pipeline – from two target automotive accounts
• <30 days to first meeting – with Top U.S. Oil Chain executive leadership
• 150% new-logo quota achievement – in first quarter at TCS
• Multi-vertical expansion – successfully entered automotive service market

Executive Summary

A newly hired TCS Basys sales representative used Strama's AI-powered personalization to break into the automotive service vertical within 30 days, securing executive meetings with a Fortune Global 500 tire leader and a top U.S. oil-change chain. This rapid market entry generated $16M in qualified pipeline and helped the rep achieve 150% of their pipeline goal in their first quarter.

About TCS Basys

TCS Basys is a 40-year leader in commercial building controls, specializing in HVAC and energy management systems. Their flagship UbiquiSTAT Series and Ubiquity Cloud platform serve multi-site retailers, schools, banks, and restaurants nationwide. All products are designed and manufactured in Wisconsin, where the company is recognized for creating scalable, user-friendly solutions that help facilities optimize energy efficiency and reduce operational costs.

The Growth Challenge

TCS Basys needed to expand beyond their core facilities markets into automotive service chains, but faced the challenge of rapid market entry with limited resources. A newly hired sales representative was tasked with breaking into this new vertical.

Common Pain Points

• Limited time for comprehensive prospect research in new verticals
• Need for bespoke outreach that speaks in the language of the executives in unfamiliar industries
• Difficulty connecting building controls value proposition to automotive service needs

The Breakthrough: Strama's Difference

• Zero Learning Curve: Rep deployed campaigns within minutes of onboarding
• Intelligent Research: AI analyzed LinkedIn profiles and mapped company initiatives to TCS value propositions
• Industry-Specific Language Mastery: Automatically generated messaging using authentic automotive facility terminology and executive-level language
• Brand-Safe Messaging: Generated talking points that positioned TCS as energy efficiency experts for automotive facilities
• Rapid ROI: First executive meeting booked in under 30 days

Implementation Snapshot

Resources Required:

• 1 newly hired rep
• Minimal time investment

Onboarding Time:

• Just minutes to paste LinkedIn URLs and launch campaigns

Integrations/Tools:

• LinkedIn prospecting
• Multi-channel email campaigns

Results

Time to First Meeting:

• Legacy: Months of relationship building
• With Strama: Less than 30 days
• Improvement: 4× faster

Pipeline Generated:

• Legacy: Slow, incremental growth
• With Strama: $16M qualified pipeline
• Improvement: Exponential increase

Market Entry Speed:

• Legacy: 6+ months to establish presence
• With Strama: 30 days to executive meetings
• Improvement: 6× faster

Research Efficiency:

• Legacy: 20+ minutes per prospect
• With Strama: Seconds per prospect
• Improvement: 95% time reduction

Why Quality Beat Quantity

Strama's AI-powered research enabled the TCS rep to deliver highly personalized outreach that spoke directly to each executive's energy efficiency initiatives and facility management challenges. Rather than sending generic building controls pitches, the rep could reference specific company programs and demonstrate immediate understanding of automotive service center needs. This precision approach opened doors that traditional volume-based tactics couldn't reach.

The Bottom Line

TCS Basys proved that even newly hired reps can rapidly penetrate new verticals when armed with intelligent personalization technology. The success with the Top U.S. Oil Chain created social proof that enabled the Fortune 500 Tire Leader introduction, demonstrating how early wins can snowball into substantial pipeline growth. Quality research and bespoke messaging don't have to sacrifice speed—they can accelerate it.