The Hidden Infrastructure Killing Your Sales Outreach

You optimize what you say. You hope it arrives.

I've heard this question from customers repeatedly: "How do we make sure our emails actually get delivered?"

It's the right question. Because the best outreach fails if your infrastructure is broken.

Why Deliverability Matters More Than Ever

Email providers like Gmail and Outlook are tightening filters. Authentication requirements that were optional last year are mandatory today. And sales teams are caught in the middle—sending carefully crafted messages that never reach the inbox.

The reality is stark. Without proper authentication (DMARC, DKIM), automated warmup, and health monitoring, a significant portion of your outreach dies before it begins. You spend hours on personalization. Your team executes research perfectly. And it goes straight to spam.

The Technical Barriers Most Teams Ignore

DMARC and DKIM aren't optional anymore. These authentication protocols prove you are who you say you are. Without them, email providers assume you're suspicious.

Inbox warmup is critical for new domains or increased sending volume. Cold sending from a fresh domain triggers spam filters immediately. You need gradual volume increases—starting at 30 emails per day—to build reputation systematically.

Health monitoring catches problems before they become critical. Most teams don't know their deliverability score until response rates tank. By then, domain reputation is damaged and recovery takes weeks.

What Managed Inbox Service Actually Does

This is infrastructure work that sales teams shouldn't have to think about.

Managed inbox service handles:

• DMARC and DKIM configuration to ensure proper authentication
• Automated warmup starting at 30 emails per day, gradually increasing to build reputation
• Health monitoring with real-time scoring (0-100) visible in your dashboard
• Proactive alerts before deliverability issues impact your pipeline

Your inbox shows a "Managed" badge. You see health scores. You get alerts. But you don't manage the complexity—that's handled behind the scenes.

The Business Impact

For sales leaders: Stop wasting personalization effort on emails that never arrive.

For revenue ops: Eliminate technical debt from email infrastructure you didn't sign up to manage.

For BDRs and AEs: Get credit for the work you're already doing. Your research reaches prospects instead of spam folders.

The ROI calculation is straightforward. If 30% more emails reach the inbox, what's the pipeline impact?

Focus on Outreach, Not Infrastructure

The feature integrates with your existing workflow. No changes to your messaging strategy. No new tools to learn. The technical complexity is managed, so your focus stays on what matters—having conversations with prospects.

We handle the infrastructure. You focus on outreach.

Ready to ensure your outreach actually reaches prospects? Sign up at strama.ai

FAQ

Q: What's the difference between managed inbox service and setting up DMARC myself?

A: You can configure DMARC and DKIM yourself, but misconfiguration is common and can hurt deliverability worse than not having it at all. Managed service includes proper configuration, ongoing monitoring, and immediate fixes if issues arise. Plus automated warmup and health tracking that you'd need to build separately.

Q: How long does warmup take?

A: Typical warmup starts at 30 emails per day and gradually increases over 2-4 weeks depending on your sending volume goals. The system monitors engagement and adjusts automatically—faster warmup when metrics are strong, slower when caution is needed.

Q: Will this work with my existing email setup?

A: Yes. Managed inbox service works with your current email infrastructure. We configure authentication records in your DNS, set up monitoring, and manage warmup—but your actual email sending stays within your existing Strama workflow.

Q: How do I know if my deliverability is currently a problem?

A: Common signs: declining response rates despite good messaging, fewer replies than expected, or emails going to spam folders (test this by sending to your own Gmail). The health monitoring dashboard makes this visible with a 0-100 score.

Q: What happens if my health score drops?

A: You'll get proactive alerts before it impacts your pipeline. Our team investigates the cause—could be authentication issues, sending pattern changes, or content flags—and implements fixes. Most issues are caught and resolved before you notice any impact.