Streamlining Customer Communication: New Features in Strama

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In the world of B2B sales, staying on top of customer communications can feel like juggling while running a marathon. Every interaction matters, but tracking them across multiple platforms often leads to crucial details slipping through the cracks. Today, we're excited to announce two new features that directly address this challenge.

1. Unified Email Integration: Your Communication Hub

The Problem We're Solving

Let's be honest - most sales teams struggle with email management. The typical workflow involves:

• Switching between CRM and email constantly
• Manually tagging or saving important emails
• Installing clunky browser extensions
• Hoping nothing important gets missed

Enter Strama's Smart Email Integration

Our new email integration takes a fundamentally different approach. Instead of requiring you to manually classify emails or install browser extensions, Strama's AI agent automatically:

• Identifies relevant emails for each customer relationship
• Links them to the appropriate projects and deals
• Makes them instantly searchable within your project view
• Consolidates all customer communications in one place

The best part? It happens automatically. No clicking "save to CRM," no tagging, no extra steps in your workflow.

How It Works

Strama's AI agent analyzes your email communications and intelligently links them to related records like:

• Companies
• Deals
• Contacts
• Projects

All these communications appear in your activity feed alongside your meetings, creating a complete picture of your customer relationship.

2. Last Activity Tracking: Never Let Deals Go Cold

Why It Matters

In sales, timing is everything. Yet, one of the most common challenges teams face is keeping track of when they last engaged with each opportunity. We've added a new "Last Activity" field to help you:

• Instantly identify opportunities that need attention
• Maintain consistent engagement with prospects
• Prevent deals from stalling
• Prioritize your follow-ups effectively

Real-World Impact

Take the example shown in our demo: a Home Depot opportunity with no activity since July 2nd. This kind of insight allows sales teams to:

• Proactively identify at-risk opportunities
• Maintain momentum in their deals
• Ensure consistent follow-up
• Improve pipeline accuracy

The Bigger Picture: Beyond Features

These updates reflect our broader mission at Strama: eliminating the administrative burden that keeps sales teams from doing what they do best - building relationships and closing deals.

By automating the capture and organization of customer communications, we're not just saving time - we're ensuring that every interaction contributes to a complete picture of your customer relationships.

What's Next?

We're constantly working on new ways to make Strama even more valuable for sales teams. Some areas we're exploring:

• Advanced email analytics and insights
• Automated follow-up recommendations
• Enhanced project collaboration features
• Deeper CRM integrations

Get Started

These features are available now to all Strama users. To see them in action:

1. Log into your Strama account
2. Navigate to any project to see the new email integration
3. Check your opportunities view for the new Last Activity field

Not using Strama yet? Book a demo to see how these features could transform your sales process.

We Want Your Feedback

Your input drives our product development. Have thoughts on these new features or ideas for what we should build next? We'd love to hear from you:

• Email us at sales@strama.ai
• Connect with us on LinkedIn

Want to stay updated on new features? Follow us on LinkedIn and subscribe to our YouTube channel for the latest updates and tips.

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