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December 12, 2024
I saw a great LinkedIn post today recognizing leading sales tools. The list was impressive - established platforms solving critical challenges across the sales cycle. Each tool brings powerful capabilities to the table.
But it sparked an interesting realization from my recent customer conversations: we've gotten really good at collecting tools, but not necessarily at making them work together.
In the last week alone, I've heard variations of this workflow from multiple sales leaders:
"We record our calls in [Tool A], which creates great summaries. Then we copy those into our CRM's MEDDIC fields. Then we use [Tool B] for email follow-ups. Oh, and we just added [Tool C] for account planning..."
Each tool is powerful. Each serves a purpose. But something's missing.
A VP of Sales at a fast-growing security company recently walked me through their tech stack:
The real cost isn't just in licensing fees - it's in the hours spent daily moving between systems, copying data, and managing workflows across tools.
The tool collection problem becomes particularly acute in outbound sales. As teams adopt AI-powered workflows, they're discovering a hidden cost: the growing technical burden of maintaining these systems.
Today's outbound "AI workflows" require:
Consider the typical process: Teams invest significant resources building complex Clay workflows to gather prospect data. This research gets loaded into sequences that will run for weeks. By the time your sequence reaches a prospect, you've missed their latest company announcements, thought leadership posts, and key business updates - the very insights that could make your outreach relevant.
Strama solves this by:
- Eliminating the need to build and maintain your own research workflows - simply add prospects and go.
- Generating fresh research at the moment of outreach - imagine having an AI agent research a prospect's latest earnings call right before sending that email
- Creating personalized messaging based on current context - for example, referencing the thought leadership piece they published yesterday
- Letting sales teams review and approve suggested outreach with one click, rather than engineering complex systems
The future of outbound isn't about building better research workflows - it's about eliminating them entirely in favor of real-time, supervised execution powered by AI.
The next evolution in sales technology isn't about adding more tools to our stack. It's about fundamentally rethinking how these systems work together.
What we're learning from our customers:
If this vision of AI-native sales systems resonates with you - where technology truly works for your team instead of creating more work - we'd love to show you how Strama is making this reality. We're working with forward-thinking sales organizations to transform how their teams work with technology, putting humans back in the driver's seat while automating the busywork that gets in the way of selling.
Ready to see what's possible? Let's talk: kevin@strama.ai
