Configuring Your Company Profile in Strama AI

The company profile is a foundational element of Strama AI that helps the system generate personalized outreach content for your target audience. This profile contains essential information about your company, including your value proposition, products, target markets, and success stories. By properly configuring your company profile, you ensure that all AI-generated content accurately represents your business and resonates with your prospects.

Why Your Company Profile Matters

When Strama AI creates personalized outreach sequences, it references your company profile to:

• Understand your unique value proposition
• Identify appropriate industry-specific messaging
• Reference relevant case studies and success stories
• Align messaging with your target markets and ideal customer profiles
• Maintain consistency in how your products and services are presented

A well-configured company profile significantly improves the quality and effectiveness of your AI-generated outreach.

Step-by-Step Configuration Process

1. Accessing Your Company Profile

1. Log in to your Strama AI account
2. Navigate to the Settings section in the main navigation menu
3. Select "Team Info" from the settings options
4. Locate the "Company Profile" section

2. Understanding Your Default Profile

When you first onboard with Strama AI, the system automatically generates a default company profile based on publicly available information about your business. This profile includes:

• Company background
• Value proposition
• Products and services
• Target markets
• Success stories (if available)
• Ideal customer profiles
• Key benefits

While this provides a solid starting point, you should review and customize this information to ensure accuracy.

3. Editing Your Company Profile

Review each section of your default profile and make adjustments as needed:

• Remove irrelevant products: If you only sell specific products or services from your company's portfolio, remove the ones you don't offer
• Refine target markets: If you focus on specific industries or company sizes, adjust this section accordingly
• Update value proposition: Ensure your value proposition accurately reflects your current messaging
• Add missing information: Include any important details that weren't captured in the default profile

4. Enhancing Your Profile with Custom Success Stories

Success stories and case studies are particularly valuable for personalized outreach. To add custom success stories:

1. Prepare your success story content in advance (can be created using ChatGPT if needed)
2. Format the content appropriately, ideally using markdown structure
3. Add your success stories to the relevant section of your company profile
4. Include specific details such as:
   • Client industry/vertical
   • Challenge they faced
   • Solution you provided
   • Measurable results achieved

5. Saving Your Profile

After making your edits:

1. Review the entire profile for accuracy and completeness
2. Click the "Save" button to update your company profile
3. Your changes will be immediately reflected in Strama AI's knowledge base

Best Practices and Tips

• Be specific: The more specific your company information, the more relevant your outreach will be
• Include metrics: Whenever possible, include specific metrics in your success stories (e.g., "22% reduction in customer acquisition costs")
• Update regularly: Review and update your company profile quarterly or whenever significant changes occur to your offerings or positioning
• Use ChatGPT for help: If you need assistance crafting effective company descriptions or success stories, tools like ChatGPT can help generate well-structured content
• Segment appropriately: If your company serves different markets with different value propositions, consider creating separate sections for each segment

Need Additional Help?

If you need further assistance configuring your company profile, please contact our support team at support@strama.ai or schedule a personalized onboarding session here.