Blog
What's happening at Strama.
Stay informed with product updates, company news, and insights on how to sell smarter at your company.

The Strama MCP Server: Run Your Outbound Motion From Claude
How to connect Strama to Claude with our MCP server: setup, example prompts, the full tool reference, and how the connector handles your data.

How to Connect Strama to HubSpot
A complete setup guide for the Strama HubSpot integration: connecting your portal, configuring sync behavior, mapping owners and fields, verifying data is flowing, and troubleshooting the issues teams hit most often.

AI for Sales Prospecting: How Signal-Based Monitoring Helps Teams Find and Create Demand
Most intent data makes you late to the deal. Signal-based prospecting flips the model by combining proactive demand creation with real-time signal monitoring. Learn how Strama’s Watchtower turns live buying signals into continuous, personalized outreach.

Smart Artifacts: Organize Sales Context for Multi-Vertical Outreach
Smart Artifacts provides a systematic solution for organizing sales context across multiple verticals, enabling personalization at scale without the cognitive overhead of becoming an expert in every vertical.

How to Use Qualifiers in Strama AI to Validate Your Leads
Learn how to use Qualifiers in Strama AI to efficiently validate your leads and prioritize your outreach efforts.