Customizing Your Strama AI Style Guide for Authentic Emails

This guide walks you through customizing your Strama AI style guide to ensure all AI-generated emails maintain your authentic voice and writing style, avoiding the typical "AI-generated" sound that recipients can easily detect.

What You'll Learn

• How to access and navigate the style guide settings
• Understanding how the automatic style guide is generated
• How to customize each element of your writing style
• Methods for creating a more personalized style guide using AI tools
• The importance of style customization for email authenticity

Prerequisites

• A Strama AI account with connected email (G Suite or Office 365)
• Previously sent outbound emails (Strama analyzes these to create your initial style guide)

Understanding the Style Guide's Purpose

The style guide is a critical component of Strama's email generation system. Its purpose is to help your AI-written emails avoid sounding generic or clearly AI-generated. By analyzing elements like:

• Tone and warmth
• Vocabulary preferences
• Sentence structure
• Greeting and sign-off styles
• Punctuation and capitalization habits
• Paragraph structure
• Formatting preferences

Strama can produce emails that closely mimic your natural writing style, making automated outreach more effective and authentic.

Accessing Your Style Guide

1. Log in to your Strama AI account
2. Click on Settings in the top navigation menu
3. Select Outreach from the left sidebar
4. Click on Style Guide

How Strama Generates Your Initial Style Guide

When you connect your email account (G Suite or Office 365), Strama automatically:

1. Analyzes your last 10-20 outbound emails
2. Identifies patterns in your writing style
3. Creates a comprehensive style guide based on these patterns

This automatic process saves you time while providing a solid foundation for customization.

Customizing Your Style Guide

Tone and Voice

The tone settings control how formal, warm, and confident your emails appear:

1. In the Tone section, you can adjust:
   • Formality level (formal vs. casual)
   • Warmth (friendly vs. professional)
   • Confidence level (assertive vs. tentative)

Vocabulary Preferences

This section helps Strama choose words that match your natural vocabulary:

1. In the Vocabulary section, you can:
   • Add commonly used words or phrases
   • Remove words you don't typically use
   • Specify industry jargon you prefer

Sentence Structure

Control how your sentences are constructed:

1. In the Sentence Structure section, modify:
   • Preferred sentence length
   • Complexity of sentences
   • Use of questions vs. statements

Greetings and Sign-offs

Personalize how you start and end emails:

1. In the Greetings section, specify:
   • Your typical opening lines
   • How you address recipients
2. In the Sign-offs section, add:
   • Your preferred closing lines
   • Name and title formatting

Punctuation and Capitalization

Maintain consistency with your punctuation habits:

1. In the Punctualization section, indicate your preferences for:
   • Exclamation points
   • Em dashes
   • Ellipses
   • Other punctuation marks
2. In the Capitalization section, set rules for:
   • Title case usage
   • ALL CAPS for emphasis
   • Other capitalization patterns

Paragraph Structure and Formatting

Control the visual layout of your emails:

1. In the Paragraph Structure section, adjust:
   • Typical paragraph length
   • Flow between paragraphs
2. In the Formatting section, set preferences for:
   • Bullet points usage
   • Numbered lists
   • Bold/italic emphasis
   • Other formatting elements

Creating a Custom Style Guide Using AI Tools

If the automatically generated style guide doesn't fully capture your writing style, you can create a more personalized version:

1. Open ChatGPT, Claude, or another AI assistant
2. Use a prompt similar to:

Generate an extremely detailed writing style guide that a writer can use to imitate me when writing cold outbound emails. Here are examples of my emails to analyze:

[PASTE 2-3 OF YOUR TYPICAL EMAILS]

1. Refine the generated style guide through follow-up prompts
2. Copy the final result and paste it into the relevant sections of your Strama style guide

Importing Your Custom Style Guide

After generating a custom style guide:

1. Return to the Strama Style Guide editor
2. Copy elements from your AI-generated guide
3. Paste them into the corresponding sections in Strama
4. Click Save to update your style guide

For easier mapping, you can ask the AI tool to format its output according to Strama's style guide structure:

Please adapt this style guide to match the following structure:
- Tone: (formality, warmth, confidence)
- Vocabulary: (word preferences)
- Sentence Structure: (length, complexity)
- Greetings: (opening styles)
- Sign-offs: (closing styles)
- Punctualization: (punctuation habits)
- Capitalization: (capitalization patterns)
- Paragraph Structure: (length, flow)
- Formatting: (visual elements)

Style Guide vs. Content Editing

It's important to understand the distinction:

• Style Guide: Controls HOW your emails are written (tone, structure, formatting)
• Content Editing: Controls WHAT is written in your emails (specific messaging, value propositions)

This guide focuses on style customization. Content editing is covered in a separate tutorial.

Why Style Guide Customization Matters

Research shows that recipients are increasingly able to detect AI-generated content. By thoroughly customizing your style guide:

1. Your emails appear more authentic and genuinely human-written
2. Recipients are more likely to engage with personalized communication
3. Your brand voice remains consistent across all communications
4. Response rates typically improve compared to generic AI writing

Next Steps

After customizing your style guide:

1. Test the system by generating sample emails
2. Request feedback from colleagues on authenticity
3. Monitor response rates to fine-tune your style guide
4. Explore content customization options in Strama

For additional assistance, contact our support team at support@strama.ai or book a personalized walkthrough with our team.

Happy selling!