How to Find and Add Qualified Leads Using Strama AI's Ideal Profile Search

One of the biggest time drains in sales prospecting is finding the right people to reach out to. You can have the perfect campaign set up, but if you're spending hours manually searching LinkedIn or scrolling through lead databases, you're stuck in the same inefficiency trap that's plagued sales teams for years.

That's why we built Ideal Profile Search—a way to intelligently source qualified leads based on the exact criteria you've already defined in your campaign.

Why This Matters

Think about the traditional lead sourcing workflow. You set up a campaign with specific qualifiers—maybe you're targeting marketing executives at billion-dollar companies in the New York metro area. Then you switch over to LinkedIn Sales Navigator or your lead database, manually recreate those search parameters, export a list, and import it back into your campaign tool.

It's redundant. You've already told your campaign what matters. Why should you have to rebuild that logic somewhere else?

Ideal Profile Search eliminates that disconnect. Once you've defined your campaign qualifiers, Strama can use that information to go find those people for you.

How It Works: A Step-by-Step Guide

Let's walk through how you'd use this feature in a real campaign scenario.

Step 1: Start with Your Campaign Qualifiers

Before you can search by ideal profile, you need qualifiers defined in your campaign. If you've used our AI campaign wizard, these are automatically created for you based on your campaign description.

For example, if you're running a campaign targeting enterprise marketing leaders in New York, your qualifiers might include:

• Executive marketing role OR senior creative leadership
• Company revenue over one billion dollars
• Located in or headquartered in the New York metro area

These qualifiers serve double duty—they validate leads you've already added, and they power your ideal profile search.

Step 2: Click Add Leads and Select Search by Ideal Profile

Inside your campaign, click the Add Leads button. You'll see the option to Search by Ideal Profile.

When you select this, Strama pulls in those qualifiers you created and builds a comprehensive search for you automatically. No need to manually input job titles, locations, or company size—it's all there based on what you've already defined.

Step 3: Review and Refine Your Search Results

Strama will generate a list of up to 100 leads that match your ideal profile criteria. You'll see their titles, personas, locations, and company revenue ranges—all aligned with the qualifiers you set.

This is where you can quickly scan to make sure these are the right people. In most cases, the results will be spot-on because they're built directly from your campaign qualifiers.

Step 4: Add Leads to Your Campaign

Select the leads you want to add. You don't have to add all 100—pick the ones that make the most sense for your current capacity or priorities.

Once you click Add Leads, they're immediately added to your campaign and ready for outreach.

Going Deeper: Company-Specific Searches

Sometimes you're running an account-based campaign and need to target specific companies. Ideal Profile Search handles this too.

Simply add a qualifier in your campaign specifying the company domain. When you run an ideal profile search, you can further filter by company domain to zero in on specific accounts like GE, Goldman Sachs, or any other target organization.

This is particularly useful for enterprise teams running focused account-based plays where you need multiple contacts within the same organization.

Why This Feature Changes Your Workflow

The real value of Ideal Profile Search is not just the time savings—though saving hours of manual lead sourcing is significant. The bigger benefit is consistency and quality.

When you search manually, you're making judgment calls every time. Is this title close enough? Does this company size qualify? With Ideal Profile Search, your criteria are applied consistently across every lead. If someone appears in your results, you know they match what you're looking for.

Plus, because the search is built from your campaign qualifiers, any lead you add has already been validated against your targeting criteria. There's no mismatch between what your campaign is designed for and who you're actually reaching out to.

Ready to Try It Yourself?

Ideal Profile Search is available now in Strama AI. If you've already set up campaigns with qualifiers, you can start using this feature immediately.

Want to see how this feature fits into your prospecting workflow? Schedule a demo and we'll show you how Ideal Profile Search can eliminate hours of manual lead sourcing from your week.