Strama

    Wednesday, May 7, 2025

    Setting Up Targeted Campaign Sequences in Strama: A Complete Guide

    Kevin Tamura
    Product Tutorials

    Introduction

    Creating effective sales outreach requires personalization and organization. Strama AI's campaigns feature helps you organize your sequences by specific use cases, products, industries, or other segments. This guide walks you through setting up targeted campaign sequences to maximize your outreach effectiveness.

    What are Strama Campaigns?

    Campaigns in Strama AI function as organizing bodies for your sequences. They allow you to create groups of sequences that share common characteristics, such as:

    • Product-specific campaigns (e.g., Data Cloud)
    • Industry-specific campaigns (e.g., Multifamily Developments)
    • Use case-specific campaigns
    • Re-engagement campaigns

    Each campaign can include a customized mix of touchpoints across different channels, including email, LinkedIn, and phone calls.

    Step-by-Step Campaign Setup

    Creating a New Campaign

    1. From your Strama AI homepage, click the "New Campaign" button
    2. Provide a descriptive name for your campaign (e.g., "Data Cloud Campaign")
    3. Select which channels you want to include in this campaign:
      • Email: Specify the number of email touchpoints (e.g., 6)
      • LinkedIn: Specify the number of LinkedIn touchpoints (e.g., 2)
      • Calls: Specify the number of call touchpoints (e.g., 2)

    Adding Campaign Instructions

    The campaign instructions field is where you provide specific guidance about the campaign's focus. This helps Strama AI generate more relevant content for your sequences.

    For example:

    We are doing cold outreach around data cloud solutions. Please use only relevant data cloud case studies when writing emails. Focus on companies that have issues with data silos.

    These instructions help tailor the generated sequences to your specific product, industry, or use case.

    Managing Existing Campaigns

    To view or edit an existing campaign:

    1. Navigate to your campaigns list
    2. Select the campaign you want to edit
    3. Click "Edit Campaign" to modify its settings

    Within the campaign editor, you can:

    • Change the campaign name
    • Update channel selections and touchpoint numbers
    • Modify campaign instructions
    • Adjust the timing of individual touchpoints

    Adjusting Touchpoint Timing

    For each channel (email, LinkedIn, calls), you can specify when each touchpoint should occur:

    1. Within the campaign editor, locate the touchpoint timing settings
    2. Adjust the day each touchpoint should be sent (e.g., Day 0, Day 1, Day 3)
    3. Save your changes

    This flexibility allows you to create a coordinated outreach strategy across channels.

    Creating Sequences Within a Campaign

    Once your campaign is set up, you can start creating sequences within it:

    1. Click "New Sequence"
    2. Add your contacts using LinkedIn URLs or email addresses
    3. Alternatively, upload a CSV file with your contacts
    4. Strama AI will generate personalized sequences based on your campaign settings

    Reviewing Generated Sequences

    After generating sequences, review them to ensure they meet your standards:

    1. Examine the content of each touchpoint
    2. Verify that the messaging aligns with your campaign instructions
    3. Check that the appropriate case studies or examples are included
    4. Make any necessary adjustments before sending

    Example: Creating a Product-Specific Campaign

    Let's walk through a practical example of creating a campaign for a specific product:

    Data Cloud Campaign

    1. Name the campaign "Data Cloud Campaign"
    2. Select touchpoints: 6 emails, 2 LinkedIn touchpoints, 2 calls
    3. Add instructions:

    We are doing cold outreach around data cloud solutions. Please use only relevant data cloud case studies when writing emails. Focus on helping companies that struggle with data silos.

    1. Create the campaign
    2. Add contacts to generate personalized sequences

    The resulting sequences will specifically address data cloud solutions, mention data silos as a pain point, and include relevant case studies.

    Multifamily Development Campaign

    For a company that sells fiber internet to different types of customers:

    1. Name the campaign "Multifamily Development Campaign"
    2. Select desired touchpoints across channels
    3. Add instructions:

    We are targeting multifamily development companies only. Please use case studies specific to multifamily complexes. Highlight our experience in the West Valley Phoenix area.

    1. Create the campaign
    2. Add contacts to generate sequences

    Best Practices for Campaign Creation

    • Be specific in your instructions: The more detailed your campaign instructions, the more targeted your sequences will be
    • Include relevant case studies: Mention specific examples you want to highlight
    • Specify industry or role focus: Help Strama AI understand exactly who you're targeting
    • Consider touchpoint spacing: Strategic timing between touchpoints improves response rates
    • Review before sending: Always check generated sequences for relevance and accuracy

    Conclusion

    Strama AI's campaigns feature helps you organize your outreach efforts by creating targeted sequence groups. By providing specific instructions and customizing channels and touchpoints, you can create highly personalized outreach that resonates with your prospects.

    For additional help with campaign creation, contact our support team at support@strama.ai

    Ready to get started? Sign up for a free trial at https://strama.ai or book a personalized demo today.

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