Blog
What's happening at Strama.
Stay informed with product updates, company news, and insights on how to sell smarter at your company.
Wednesday, September 17, 2025
Kevin Tamura
Why Campaign Architecture Beats Volume: The Strategic Foundation of Modern Prospecting
Explore why strategic campaign architecture outperforms volume-based prospecting in modern B2B sales.
Friday, September 12, 2025
Kevin Tamura
Why ZoomInfo's 250M Contacts Still Generate Generic Emails
Exploring why ZoomInfo's vast contact database still leads to generic email campaigns and how context intelligence can change that.
Thursday, September 4, 2025
Kevin Tamura
The Lead Qualification Crisis: How AI Contextual Research Fixes What Manual Processes Miss
Explore how AI contextual research addresses the inefficiencies in traditional lead qualification processes.
Wednesday, August 27, 2025
Kevin Tamura
Why GPT-5's Economics Matter More Than Its Intelligence
Exploring why the affordability of GPT-5 is more crucial than its intelligence for business adoption.
Thursday, August 14, 2025
Kevin Tamura
From Artists to Assembly Lines: How 'AI' is Dehumanizing Sales (And How to Fix It)
Current AI sales tools turn skilled BDRs from creative artists into assembly line workers. Burnout rises as automation adds complexity. Here's how purpose-built AI restores the human element.