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From Artists to Assembly Lines: How 'AI' is Dehumanizing Sales (And How to Fix It)
Current AI sales tools turn skilled BDRs from creative artists into assembly line workers. Burnout rises as automation adds complexity. Here's how purpose-built AI restores the human element.
The Intent Signal Trap: You're Paying to Show Up Late
A 6-month intent signal experiment yielded zero meetings. Learn why intent signals are expensive hindsight and how smart teams use them as intelligence, not triggers.
The Likability Advantage: Why Being Human Still Matters in Sales
In a world of sales tech, your biggest advantage isn't a tool—it's likability. Discover why human connection still wins deals and how to build relationships that give you a sustainable edge.
How to Sound Like an Insider, Not a Salesperson
How one email that spoke the prospect's exact language booked a 7-figure deal. Learn the insider language framework that transforms cold outreach into revenue.
Setting Up Targeted Campaign Sequences in Strama: A Complete Guide
Learn how to create targeted sequences for specific products or industries in Strama AI, with customized touchpoints across multiple channels to deliver personalized outreach at scale.