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Why "Congrats on Your Funding" Emails Don't Work (And What Does)
Generic personalization, like the common "congrats on your funding" email, fails because it lacks true buying context. This post explores the critical difference between surface-level research and understanding a prospect's deeper strategic needs to create truly relevant outreach.
The Hidden Infrastructure Killing Your Sales Outreach
Don't let hidden infrastructure kill your sales outreach before it even begins. Our managed inbox service handles critical deliverability factors like DMARC/DKIM authentication and health monitoring, ensuring your messages actually reach their intended prospects.
Breaking Free from Template Thinking
Explore how personalized outreach can be more than just a feature, but a philosophy.
Why Campaign Architecture Beats Volume: The Strategic Foundation of Modern Prospecting
Explore why strategic campaign architecture outperforms volume-based prospecting in modern B2B sales.
Why ZoomInfo's 250M Contacts Still Generate Generic Emails
Exploring why ZoomInfo's vast contact database still leads to generic email campaigns and how context intelligence can change that.