Blog
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The Hidden Infrastructure Killing Your Sales Outreach
Don't let hidden infrastructure kill your sales outreach before it even begins. Our managed inbox service handles critical deliverability factors like DMARC/DKIM authentication and health monitoring, ensuring your messages actually reach their intended prospects.
Why 'Congrats on Your Funding' Emails Don't Work (And What Does)
Generic personalization, like the common 'congrats on your funding' email, fails because it lacks true buying context. This post explores the critical difference between surface-level research and understanding a prospect's deeper strategic needs to create truly relevant outreach.
Why AI Agents Fail 70% of Sales Tasks (And How to Fix It)
AI agents frequently fail at complex sales tasks, with research indicating a 70% failure rate, because they lack the contextual understanding and judgment required. The solution isn't full job automation but mastering specific micro-tasks, a strategy that allows for proactive demand creation rather than just reacting to intent signals.
How to Set Up AI-Powered Prospecting Campaigns in Strama
Learn how to set up AI-powered prospecting campaigns in Strama, focusing on strategic frameworks for targeting, qualifying, researching, and engaging prospects.
Breaking Free from Template Thinking
Explore how personalized outreach can be more than just a feature, but a philosophy.